Finding Courage to Live a Life of Joy

The Spark Blog

Say What!?! (or how to hit your marketing sweet spot)

Posted by on Aug 2, 2011 in Business, Marketing | 10 comments

What Is the Story You Are Telling? This step in the business-building process seems basic, and it is, but that is most often the reason we ignore identifying our core message–because it seems so basic. Don’t ignore clarifying your message. There are some more important questions to consider when it comes to your business message, however. What Do You Have to Say? What is the message that is struggling to break free and burst from you? What is the wild dream of a message that huddles within the cage of your heart, yet silently...

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Don’t Let Assumption Make an Ass of You (Like I Did)

Posted by on Jul 28, 2011 in Business, Marketing | 14 comments

Don’t Let Assumption Make an Ass of You (Like I Did)

You Are the Best Thing About This Blog! You…that’s right, you. When I sit at my desk or on my patio (as I am right now) and write, I imagine that you are sitting across from me in the other chair sipping a lemonade (cuz it’s warm out today. Shhh…I won’t tell anyone it’s spiked if you don’t!). We’re chatting.  We joke, we laugh and we dream together. Two vagabonds on this road called “life”.  Like the best of friends.   Your Amazing Wisdom The insight you provided on the...

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“Tell Me What to Do” – Building Power-Packed Landing Pages

Posted by on Jul 26, 2011 in Business, Marketing | 12 comments

“Tell Me What to Do” – Building Power-Packed Landing Pages

Looking for Pies… I live in a relatively small city in Wisconsin. On the highway outside of town, there are lots of farms.  Many of the farmers set up businesses on their property along the highway and sell fresh produce, baked goods, and of course, cheese! This weekend, I was heading to a friend’s house for dinner and he asked me to bring dessert, so I decided to stop on the highway and get a fresh-baked pie. A few miles out of town, I saw a family farm, so I swung off the road and pulled up outside their shop.  I ran inside,...

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The Business Owner’s “Root of Evil”

Posted by on Jul 21, 2011 in Business, Marketing, Personal Development | 13 comments

The Business Owner’s “Root of Evil”

It’s Not Money! A few months ago, a fellow-blogger friend and I were talking about blogging and business.  I was talking about launching my book and she said, “I don’t know how to ask people to buy from me. I feel bad advertising my book.” It was then, that I clearly saw the Business Owner’s “root of evil”. Fear of the “Ask” When I was in sales, we were taught to ask “yes” questions to lead the prospect to the “ask.” Have you ever struggled with asking for the...

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Living Well–One Day at a Time

Posted by on Jul 19, 2011 in Personal Development | 20 comments

Living Well–One Day at a Time

This morning, blogger Chris Brogan wrote post called “Day in the Life” in which he chronicled a “typical” day.  He encouraged his readers to do the same and so this is my response to that challenge. Why? First, though, I want to answer the question ‘why?’.  This blog is about business, personal development and communication. Why share what’s going on in my day?  Why care what’s going on in anyone else’s? Two very important reasons. 1. I blog for connection. 2. I blog to spark a...

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Focus on the Sweet Spot

Posted by on Jul 14, 2011 in Personal Development | 2 comments

Focus on the Sweet Spot

The Stupidest Interview Question Do you remember a time when you sat in an interview and they ask you that dreaded question: “What is  your biggest ‘challenge’ (read weakness)?”  And they’d always try to couch it as the flip side of the “what is your greatest asset/strength?” question. Or maybe you were in the inquisitor’s chair and were responsible for asking these questions. What were you hoping as an interviewer? That the job seeker would say, “Well, you know, I’m just really...

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The Entrepreneur’s Worst Mistake

Posted by on Jul 12, 2011 in Business, Marketing | 6 comments

The Entrepreneur’s Leap of Faith You have decided. Your heart beats fast; your palms are sweaty. You’re about to leap into the relative unknown. Exhilaration. Excitement. And a bit of terror.  You feel it all! You are alive–maybe for the first time! You control your fate, for better or worse. You have taken the leap of an entrepreneur. You are now driving your life instead of your life driving you. But then it hits you and you think, What the hell am I doing?!?  Congratulations and welcome to the club! “Ideas That...

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Ga-ga, Oooh, La-La! (Mama Monster Marketing Genius)

Posted by on Jul 7, 2011 in Business, Marketing | 14 comments

Lady Gaga Marketing Case Study Things have changed! [easyazon-image-link asin=”B004K4AUZW” alt=”Born This Way (Special Edition)” src=”http://ecx.images-amazon.com/images/I/51OLNgYfW5L._SL160_.jpg” align=”right” width=”160″ height=”160″]My post earlier this week contends that Lady Gaga is a genius of the new paradigm of marketing by giving people “something to talk about.” Let’s look at a brief case study of the release of her latest album, Born This...

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“Let’s Give ‘Em Somethin’ to Talk About!”

Posted by on Jul 5, 2011 in Business, Marketing | 11 comments

“Let’s Give ‘Em Somethin’ to Talk About!”

When I was in college this song was a popular. It’s a lot of fun, but this post isn’t about country music…or giving the gossips something to talk about! Brand Building–Make ’em Talk! When it comes to building your brand–your presence in the world–you gotta give ’em somethin’ to talk about! Most of us figure want our potential clients to talk about what we want them to talk about and in the way in which we want them to talk about it. It doesn’t work that way anymore, Honey! If you...

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#Trust30 Is Complete

Posted by on Jul 1, 2011 in #Trust30 campaign | 0 comments

True North – A New E-book From The Spark Blog Over the last month, I’ve been participating in the #Trust30 challenge from Project Domino. [easyazon-image-link asin=”1936719061″ alt=”Self-Reliance” src=”http://ecx.images-amazon.com/images/I/61-TZEmKShL._SL160_.jpg” align=”right” width=”113″ height=”160″]This was a 30-day journey into Ralph Waldo Emerson’s Self-Reliance, which Project Domino recently published as an update.  Each day, a challenge was...

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