Finding Courage to Live a Life of Joy

Say What!?! (or how to hit your marketing sweet spot)

Posted by on Aug 2, 2011 | 27 comments

What Is the Story You Are Telling?

This step in the business-building process seems basic, and it is, but that is most often the reason we ignore identifying our core message–because it seems so basic.

Don’t ignore clarifying your message.

There are some more important questions to consider when it comes to your business message, however.

What Do You Have to Say?

What is the message that is struggling to break free and burst from you? What is the wild dream of a message that huddles within the cage of your heart, yet silently yearns to soar?

What Does Your Community Need to Hear?

What message are your followers–is your community–longing to hear? What message does your community need from you? What is the message that only you can deliver?

The Sweetspot

The intersection between the message you have to deliver and the message that your community needs to hear is your sweet spot.

Have you found the sweet spot?  Have you even considered it? Are you broadcasting from your sweet spot?

Questions for Conversation:

If you have found your sweet spot, what process or practice was most effective in helping you to uncover it?

If you have not found your sweet spot, what techniques do you intend to implement to help you in discovering it?

Please share your insight in the comments. I would appreciate it if you would +1 this article and share on Twitter, FB, StumbleUpon, etc.  Thanks.

Image: digitalart / FreeDigitalPhotos.net

27 Comments

Join the conversation and post a comment.

  1. Pedro

    Absatively true! Writing great content is a balancing act between what you’d like to say and what readers want to hear.

    • Steve Rice

      Pedro, thanks for stopping by my blog and contributing! I really appreciate it.

      You are right about the balance of content…whether it is for a blog or any other business. Ultimately, if we can’t find the intersection where reader (customer) desire crosses writer (producer) output, then we have not yet hit the “sweet spot!”

      It’s all about uncovering the demand and fulfilling that in a unique and creative way.

  2. Bryce Christiansen

    That really is the sweet spot. Too often people rush into starting a blog, business, or pursuit based off of an interest or hobby they wanted to move further. Say social media, animation, or drum playing for example. They are passionate and enjoy what they do but no one is really grabbing onto their idea.

    It’s not that their interest is bad or they can’t shed an expert light on the topic. It’s that they left out the second half of the intersection. What others want.

    If you are sharing a topic like “social media” you are going to have a tough time differentiating yourself from the thousands of others who claim to be experts.

    But if you became the Restaurant Social Media Expert you might have a niche that is extremely valuable, yet segmented enough to be different than the other social media gurus.

    Great point and something that should be thought on extensively before jumping in.

    • Steve Rice

      Thanks, Bryce. I appreciate you stopping by my blog and contributing.

      You are right that it’s important to target a niche that is profitable and specific enough to be distinctive.

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    So, when you have five core constituencies, does that mean we don’t have a sweet spot, but a candy store?  My trick is making sure every one gets one great nodule of information a week; getting more is the icing on the cake…

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